Custom Segments May Be Created Using Which Criteria

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Check back for updates. T hats why we created this updated 2021 guide to Facebook Custom Audiences.


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Custom fields reserved fields and engagement data like opens and clicks provide unique information you can use to identify contacts for different segmentsAs your contacts traits change or you add more contacts that meet the criteria of your segment your segments will update to reflect these changes.

. A good ad will fail without the right audience. In this post we will. For now auto-created segments are available in English German Japanese Spanish Russian Portuguese French and Italian.

Audience segmentation is a marketing strategy based on identifying subgroups within the target audience in order to deliver more tailored messaging for stronger connections. The auto-created custom intent segment allows you to define and reach the ideal segment for your Display campaigns. You can use a custom intent segment to target a specific vertical or landing page.

However a lot has changed since Facebook first rolled out the tool in 2013. Facebook Custom Audiences let you target the right people every time making it an essential tool for successful Facebook advertising.


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